Cookie brands top-selling cookies dollar sales U.S., 2017 | Statista (2024)

This graph shows the dollar sales of the leading cookie brands of the United States in 2017. Nabisco Oreo was the second ranked cookie brand of the United States with about 674.2 million U.S. dollars worth of sales in 2017.

Cookies in the United States

Cookies are part of the snack food category and defined as small, thin, baked treats in the United States. Flour, sugar, and eggs or vegetable oil are among the essential ingredients required for making a cookie. Subcategories in the cookie department include - among others - ‘Everyday cookies’, ‘Iced cookies’, and ‘Specialty cookies’. In English-speaking countries outside of North America, cookies are widely known under the alternative term ‘biscuit’. Cookies are manufactured in a large variety of different styles ranging from sweet chocolate chip cookies over chunky peanut butter cookies to special birthday cake cookies. They can be served as a sweet snack accompanying coffee and tea or be enjoyed as a dessert.

According to the Annual Survey of Manufacturers, which is published by the U.S. Census Bureau, product shipments of cookies and wafers amounted to about 6.1 billion U.S. dollars in the United States in 2015.

The retail landscape is characterized by iconic brands such as Nabisco Oreo, Nabisco Chips Ahoy, or Little Debbie – besides private label brands. Nabisco Oreo was ranked as the second leading cookie brand in the United States with generated sales of 778.8 million U.S. dollars in 2016. The dominating brands Nabisco Oreo and Nabisco Chips Ahoy are owned by East Hanover-based Nabisco. Nabisco is an affiliate of Mondelez International (formerly known as Kraft Foods) which is one of the world’s leading snack companies with corporate headquarters in Deerfield, Illinois. Mondelez International topped the list of cookie vendors with retail sales amounting to roughly 2.97 billion U.S. dollars for the 52 sales weeks ended January 24, 2016.

Cookie brands top-selling cookies dollar sales U.S., 2017 | Statista (2024)

FAQs

Cookie brands top-selling cookies dollar sales U.S., 2017 | Statista? ›

In 2017, sales of regular Oreos topped 710 million U.S. dollars, over twice that of the next best seller, the Double Stuf. Oreos were the overall top selling cookie brand in the United States in 2017. The cookie's producer, Nabisco, captured the first four spots of the bestselling brands in the nation.

What is the dollar sales of the leading cookie brands of the United States? ›

COOKIESDollar SalesUnit Sales
NABISCO COOKIES$3,492,067,6331,027,174,178
PRIVATE LABEL COOKIES$823,506,778409,401,052
PEPPERIDGE FARM COOKIES$518,764,743143,796,982
BELVITA COOKIES$433,732,245114,787,588
23 more rows

What is the #1 cookie brand in the US? ›

Oreo is the best-selling cookie in the world. It is now sold in over 100 countries. Oreo was first produced in 1912 by the National Biscuit Company, now known as Na-Bis-Co.

What cookie brand makes the most money? ›

Oreos are the best-selling cooking brand in the world, according to a study from 2014. In that year, the sandwich cookie brand generated sales of 3.28 billion U.S. dollars. Oreo is owned and operated by Nabisco, which is in turn owned by Mondelez International.

What are the most popular cookies in the United States? ›

Some of the most popular cookie flavors include:
  • Chocolate chip.
  • Peanut butter.
  • Peanut butter blossoms.
  • Double chocolate chip.
  • Snickerdoodle.
  • Sugar.
  • Shortbread.
  • Pumpkin.

What are the 10 most popular cookies in America? ›

What to eat in the United States of America? Top 10 American Cookies
  • Chocolate chip cookie. Whitman. ...
  • Snickerdoodle. Connecticut. ...
  • Oatmeal Cookies. UNITED STATES OF AMERICA. ...
  • Moravian Spice Cookies. Winston-Salem. ...
  • Peanut Butter Cookie. UNITED STATES OF AMERICA. ...
  • Whoopie Pie. Pennsylvania. ...
  • Black and White Cookie. New York City. ...
  • Bizcochito.
Apr 15, 2024

Is Oreo a copycat? ›

Oreo was created in 1912 as an imitation of Hydrox. Oreo eventually surpassed Hydrox in popularity, which resulted in the Hydrox cookies being perceived by many as an Oreo off-brand, despite the opposite being the case.

What is the best selling cookie in North America? ›

First introduced in the U.S. in 1912, Oreo has become the world's top selling cookie and is enjoyed in more than 100 countries.

What is the fastest growing cookie company in the United States? ›

The story behind America's fastest-growing dessert brand, from the kitchen table to global expansion. Visions of picture-perfect cookies tucked into iconic pink boxes danced in my head when I visited a Crumbl Cookies store for the first time.

What are cookies called in England? ›

A cookie (American English) or biscuit (British English) is a baked snack or dessert that is typically small, flat, and sweet.

Who owns Chips Ahoy? ›

Mondelez International is the company behind the iconic snack brand Chips Ahoy!

What is the #1 selling cookie? ›

Oreo. Oreo is the world's best-selling cookie and has been a favorite for over 100 years.

What is America's national cookie? ›

While there is no official national cookie of the US, the classic chocolate chip cookie is king. That's according to many polls conducted over the years with the most recent being from Crumbl Cookies by One Poll.

What is America's favorite cookie slogan? ›

The Oreo was originally had a less sexy name: the Oreo Biscuit. A lemon filled variety was available briefly during the 1920s, but clearly it didn't compare to the chocolate kind. Oreo's original slogan "America's Favorite Cookie" was changed to "Milk's Favorite Cookie" because clearly it's all about the dunk!

What is the cookie capital of USA? ›

And there is no better place to base a cookie operation, many say, than Chicago, which some industry people call the nation's cookie capital.

What is the biggest cookie business in the world? ›

1. Mondelez International. The biggest cookie maker is Mondelez International (NASDAQ:MDLZ). According to IBISWorld report Mondelez is the top global snack food makers with a market share of 17.7% – operating in over 150 countries worldwide.

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